Property
3 Bedroom Apartment with two car parks and large balcony
Campaign Duration
Six weeks
Strategy
Virtual staging and controlled pricing strategy
Key Metric
Inspection attendance monitored using the Magic Number Five method
Key Highlights
• Controlled six week campaign
• Strategic use of virtual staging instead of expensive furniture hire
• Complete lifestyle marketing including rooftop and building facilities
• Magic Number Five inspection strategy used to monitor buyer engagement
• Pricing adjustment triggered immediate increase in buyer activity
• Strong result achieved within the planned campaign window
A Perfectly Executed Six-Week Campaign in Windsor
This was a fantastic apartment in a highly desirable location. Three bedrooms, two bathrooms, two car parks and a huge balcony with excellent indoor-outdoor living. The building also features outstanding rooftop facilities including a large entertaining area, kitchen, lounge and panoramic views across Melbourne.
The goal from the beginning was simple. Execute a controlled campaign and secure the best possible result within the ideal six week sale window.
Presentation Without Unnecessary Expense
The apartment was vacant, and given the size of the property, traditional furniture staging would have cost between six and eight thousand dollars before marketing even began.
Instead, we used virtual furniture to enhance the presentation online. The result was striking imagery that helped buyers visualise the space while keeping the cost extremely low.
The professional photography and virtual staging cost just eighty-eight dollars. Alongside this, we captured additional images and video footage showing the car parking, rooftop entertaining areas and the impressive shared facilities. These assets gave buyers a complete picture of the lifestyle the building offers.
The Magic Number Five Strategy
Pricing strategy is one of the most important decisions in any campaign.
Over many years of selling property, I have developed a simple performance indicator that guides pricing decisions throughout a campaign. I call it Magic Number Five. 👉 Read more about how it works here.
The metric is straightforward. The key indicator is the number of buyers attending inspections.
If fewer than five people are attending each inspection on average, it usually signals that the market is not yet seeing enough value. When this happens, the strategy needs to shift quickly.
We launched the campaign with a top-down approach. This allows the opportunity for an exceptional result early in the campaign while leaving room to adjust if needed.
Midway through the campaign, we transitioned to a more competitive pricing position. This immediately changed buyer behaviour. It's a good example of why Emotion Versus Math matters when making campaign decisions. The numbers told us it was time to move, and we acted on them.
Inspection numbers increased. Momentum built quickly. Within a week, the campaign had shifted completely, and a strong result was achieved inside the planned six-week timeframe.
This is exactly how a well-managed campaign should work. Careful presentation, close monitoring of buyer engagement and decisive adjustments when the data tells you it is time.
When it’s Time to Sell, Strategy Matters
If you are considering selling your Melbourne property, I would be happy to walk you through the strategy that will attract the right buyers and maximise the outcome.
Book a consultation and let’s plan the best approach for your property.
