Property
Ground floor one-bedroom apartment with a large private terrace
Campaign Duration
Approximately four weeks
Strategy
Terrace renovation managed prior to sale with early marketing preparation
Key Focus
Inspection timing and presentation to maximise buyer engagement
Unique Outcome
Multi-buyer negotiation delivered a result well above expectations
Key Highlights
• Terrace renovation project managed prior to sale
• Marketing prepared before construction completed to save time
• Virtual staging used to enhance presentation cost effectively
• Strategic inspection timing to maximise natural light perception
• Strong buyer attendance created competitive negotiation
• Multi buyer negotiation delivered a result above expectations within weeks
The Story
This apartment had a fantastic layout and a rare feature for the area. A large private terrace connected directly to the living area.
Unfortunately, the terrace had a significant issue. Water had lifted large areas of the tiles, which meant the entire surface required replacement before the property could be taken to market properly.
The decision was made to remove the tenant and project-manage a full terrace renovation before selling. If you're weighing up whether to sell with a tenant in place or vacant, this breakdown walks through how to think about it."
The key was managing the timeline carefully so the campaign did not overrun unnecessarily.
Before the renovation began, we organised professional photography and marketing material so the campaign could begin preparation immediately. This allowed us to move quickly once the terrace works were complete, rather than losing valuable time.
Virtual furniture was also used to enhance the presentation and help buyers visualise how the space could be used. This approach delivered a strong visual result while avoiding the high cost of full physical staging.
Understanding The Buyer Objection
One concern with the apartment was natural light. The property had large windows, but the terrace was partially overlooked, which limited direct sunlight.
Rather than ignoring this, the campaign strategy focused on managing the way buyers experienced the property.
Inspection times were carefully selected to capture the best available natural light and create the strongest possible impression when buyers arrived. Lighting inside the apartment was also carefully managed during inspections.
Understanding buyer psychology is one of the most important parts of selling property. Anticipating concerns and designing the campaign around them can significantly improve the outcome.
Creating Competitive Energy
The objective of every campaign is to generate enough buyer interest at the same time to create competition.
That is where negotiation power comes from.
The presentation strategy, renovation improvements, and inspection timing combined to drive strong attendance throughout the campaign. Buyer interest built quickly, and multiple parties began competing for the property.
This ultimately resulted in a multi-bid negotiation that exceeded expectations within just a few weeks.
The result was not accidental. It was the product of careful planning, understanding buyer behaviour, and executing the right strategy at the right time. If you're wondering whether you've reached that same point with your own investment, Outgrowing an Asset is worth a read before you decide.
Selling Property Is Not About Luck. It Is About Strategy.
If you are considering selling your property, I would be happy to walk you through the strategy that attracts the right buyers and maximises the final outcome.
Book a consultation and let’s plan the best approach for your property.
